UNICEF
Won’t Stop
Client: UNICEF
Role: Project Manager, Brand Strategist, and Copywriter
The Challenge
When COVID halted in-person events, UNICEF needed a way to keep its life-saving initiatives going... and fast. The organization had to reimagine its global fundraising experience online and find a digital way to connect donors, ambassadors, and communities in a moment when connection felt impossible.
The Approach
We partnered with UNICEF to bring their first fully virtual fundraising event to life. From concept to execution, our team created a full suite of assets—social media campaigns, HTML emails, and an interactive event playbook detailing performances, speakers, and stories from the field. Every piece was built to inspire, inform, and drive participation across global audiences.
The Fun Part:
The response surpassed every expectation:
Supported in 190+ countries
Over $650K raised during the event broadcast — all to help children in need around the world.
