Start with Trust
Client: Deltran
Role: Project Manager, Brand Strategist, and Copywriter
The Challenge
Deltran needed to unify its digital presence across two distinct brands—Battery Tender and Hyperion.
Each had its own story, tone, and audience, but without clear messaging or brand guidelines, their online presence felt disconnected. The goal was to build a foundation both brands could grow from consistent, scalable, and true to who they are.
The Approach:
I led the effort to define a cohesive messaging suite and brand guideline system that could flex between the two identities.
Through research, competitive audits, and stakeholder interviews, we developed positioning frameworks that clarified each brand’s voice while maintaining a shared visual and verbal backbone. This became the foundation for future digital strategy, content creation, and campaign development.
The Fun Part:
Seeing the full scale of the work come to life across both brands from digital ads and emails to social content and Amazon storefronts was awesome, but watching the data reflect the impact made it even better:
17% increase in conversions
15% lift in site visitors
100+ assets written, created, and launched
